IDEA Co., Ltd.

K&G Kyomachibori Building 3F, 2-6-26 Kyomachibori, Nishi-ku, Osaka 550-0003, JapanMAP

(+81) 06-6444-3363

info@ideaco-web.com

10,000,000 JPY

September 12, 1989

Ichiro Haba

• Consulting & Sourcing

Supporting product development and sales channel creation.

• Design Work

Branding, product design, graphic design, web design.

• OEM Work

Manufacturing of products under the ideaco brand, including resin, metal, wood, pottery, ceramics, and fibre products.

• ideaco Brand Production

Development, wholesale, and retail of original lifestyle products.

Established design studio "Haba Planning Office."

Founded IDEA Corporation (the company name was derived from the philosophy of Plato, the ancient Greek philosopher).

Established information trading company "Contingent Inc." in New York, USA.

• Designed the "Organic-Building" in Osaka with architect Gaetano Pesce.

• Created the Fukusuke Hanes brand.

Launched the "ideaco" brand.

• Debuted the umbrella stand "CUBE" as the first original product.

• Featured in NY Times and Wallpaper as an icon of Japanese minimalist design.

• "francfranc," "TOKYU HANDS," and "LOFT" began selling ideaco products.

Debuted "TUBELOR," the world’s first 2-layer rubbish bin that hides polyester bags.

Exhibited at Salone del Mobile, Milano, and began European marketing efforts.

Exhibited "CUBE" at the TOYOTA IQ promotion salon in Paris as a minimalist design product representing Japan.

• IDEA Corporation has been supporting TOYOTA in designing car interior products since its inception.

Exhibited at Paris Maison & Objet; established logistics base in Rotterdam.

Entered into an exclusive distribution agreement with FEB Development for the ideaco brand in Europe.

Collaborated with NITORI on design consulting, focusing on creating a design management system.

Ichiro Haba, CEO, became the head director of the product design school at the Osaka Design Centre.

Exhibited at the Chicago Housewares Show "JETRO."

"The Container Store" in the U.S. began selling ideaco products.

Celebrated the 30th anniversary of IDEA Corporation.

Initiated production in Vietnam and debuted "ideaco furniture," designed to utilise gaps in living spaces.

Launched the "senshu×ideaco Organic Towel" in collaboration with the Senshu production area.

Magazine holder "KAMUI" won the GOOD DESIGN AWARD.

Multi-hanger "ARROW" won the GOOD DESIGN AWARD.

Rubbish bin "TUBELOR" won the iF PRODUCT DESIGN AWARD.

Magnetic hanger hook "Cuppo" won the iF DESIGN AWARD.

4th version of TUBELOR series, "TUBELOR Hi-GRANDE," won the red dot Design Award.

Clothesline "Soraie" (in collaboration with AUX) won the GOOD DESIGN AWARD.

Magazine rack "Magazine Stand" won the iF DESIGN AWARD.

Washroom cup "STAND MAG" (collaboration with like-it) won the GOOD DESIGN AWARD.

Bamboo melamine tableware "b fiber" won the red dot Design Award.

1L watering can shaped like a book "Mizusashi" won the iF DESIGN AWARD.

Washable and separable "Knife Stand" won the iF DESIGN AWARD.

Cleaner "Flooring Pac Pak" (collaboration with Nipponseal) won the GOOD DESIGN AWARD.

New concept for storing wet tissue "Mochi Moco" won the iF DESIGN AWARD.

Separable rubbish bin "niko" won the iF DESIGN AWARD.