Living with simplicity and beauty.

We have an old perspective on nature called “Sansensoumokushikkaijyoubutu”. It means we believe God lives in everything, such as a mountain, river, grass, trees and stones. Satoyama means undeveloped woodlands. Those who live in Satoyama have customs and a life style where they take only what they need. Where they respect nature and use things carefully without waste. Modern Japanese culture and aesthetics come from the Satoyama perspective on nature. ideaco design’s starting point is taken from Satoyama landscape. We strive for simplicity without waste. Our products add innovative ideas into daily life.